The Seattletopia Weekly is blog, video and social media content digital paper that is published once a week. I curate this digital paper from sites and social media post in and about Seattle. It’s a cultural paper that as it matures will be a content marketing solution for me and those that sponsor it.
Going Contagious is more than just being viral. It’s a complete Content Marketing and Social Media Strategy that brings together all of your online efforts to accomplish your business goals.
We talk about being viral as if we can flick a switch and everyone is aware of what we do, sell, or offer. The plain truth is that going viral requires a dynamic we do not control. The world on the Internet will determine rather we go viral or not. Think about the large budget efforts by top companies to make commercials with a viral tone that do little more in performance than traditional commercials. However, we can develop an online strategy that is both contagious and performs well in the market. A contagious marketing effort can accomplish traditional and non traditional goals. And if the dynamic is right, your effort has the potential to go viral, at least within your market.
How I Turned A Bike Photo Into An Internet Meme.
An “Internet Meme” is a concept that spreads rapidly from person to person via the Internet…” – Wikipedia
As a part of a marketing campaign called GoContagious, I wanted to use the power of Internet Memes and the way they get shared on the Internet to draw attention to related services. I wanted to create photos with messages that connected with particular user groups and became something they shared among their contacts. Read more →
Video as Content Marketing
Video is the ultimate form of content marketing. You can publish and play videos on many platforms and devices. Video is independent of your website, so people come across your marketing on video channels, embeded in blogs across the Internet and on all forms of social media. People share videos they like and that solve problems for them. Use video to engage your market everywhere.
Most marketing is brute force marketing. It comes down to the equation that if enough people are presented with your product or service then you’ll get x-percent return on that investment. You are asked to spend your money on solutions that go away. The returns are fleeting. With Content Based Marketing your content is proven to be downloaded time and time again long after you thought it to be useful to your market. With content marketing you even have a chance of going viral. Read more →
The Seattletopia WeeklyApril 11, 2013 - 10:46 pm
Real Life Storage WarsApril 1, 2013 - 6:16 am
Another Internet Meme from GoContagious.comMarch 29, 2013 - 7:01 pm
Content Marketing and Social Media StrategyMarch 8, 2013 - 6:08 am
Creating An Internet MemeMarch 5, 2013 - 11:45 pm
Redline – More Content MarketingFebruary 19, 2013 - 12:01 am